adidas leverage their marketing rights with the Major League Soccer, and one crucial element is the league matchball. adidas and Major League Soccer unveiled the updated adidas Prime, the official match ball for the 2013 MLS season.
The adidas Prime features a new, more aerodynamic construction engineered for increased control and consistent ball movement.
Last year, pretty much at the same time, adidas and MLS launched the The adidas Prime. A new version is launched this year. The 2012 adidas Prime uses a cutting-edge panel bonding technique engineered to create a rounder more aerodynamic and water resistant ball for increased accuracy.
The PRIME’s matte finish and texture provides enhanced ball control while the updated bladder increases air retention and reduces water uptake allowing the adidas PRIME to hold its shape after repeated kicks in all weather conditions.
“After an exciting 2012 season for Major League Soccer, we are very proud and excited to unveil the new 2013 adidas PRIME,” said Ernesto Bruce, MLS manager for adidas.
“In 2013, the new match ball will debut at MLS First Kick and will be used by thousands of youth players around the country as MLS continues to expand its player development footprint.”
The Prime’s updated panel design is inspired by the handles and shape of the Philip F. Anschutz trophy, awarded to the MLS Cup champion and colored in the official blue, green and white of MLS.
The Prime features the official MLS and adidas logos along with the signature of MLS Commissioner Don Garber. [Source: MLS.com]
adidas is the official matchball supplier of FIFA and UEFA Competitions. In June 2012, adidas and French Ligue 1 launched the “Le 80, the official matchball” in reference to the 80 years anniversary of the Ligue 1 Orange. Adidas carries on a strong “marketing tradition” of official matchball supplier.