I recently pointed out that Warrior is a serious challenger to the leading football brands adidas and Nike. Recently, Warrior Football has added Argentine international and Newcastle United FC midfielder Jonás Gutiérrez to its growing army of player signings.
By signing Liverpool FC and adding Marouane Fellaini to their portfolio, Warrior enters the football landscape with great noise.
Now, the Boston based company adds Jonás Gutiérrez to their portfolio. The 29-year-old enjoyed success at Vélez Sarsfield and Real Mallorca before landing at St James’ Park in 2008, and has been an ever-present in the side ever since.
Gutiérrez commented on the Warrior boots that he wears, saying: “I love the Skreamer Pro; it feels light, fast and gives me added power. I first heard about Warrior when the brand launched into football earlier this year and was always keen to learn more about what it stood for.
I respect Warrior’s willingness to change the game’s landscape and the confidence that comes with that. The brand may be new to the sport of football but it’s here for the long haul.”
Ben Haworth, global sports marketing manager for Warrior Football said: “Not only is Jonás a highly skilled and respected player, he’s equipped with a charisma and exuberance we see as being a great match for Warrior.
Our players know who they are and aren’t afraid to make themselves known. We’re excited Warrior will now have a presence in the Newcastle United camp with Jonás and we look forward to working with him for seasons to come.” [Source: Sportindustry.biz]
Warrior shows their long term committment to football. Their sports marketing efforts are not limited to one team, in the present case Liverpool, but they also explore players endorsement. The logic sports marketing next step would be to see Warrior sponsor a national team, but they are not there yet…..or are they?