adidas created the digital application Messi Matrix 2012, enabling fans to celebrate and explore the record-breaking year of the four time Ballon d’Or winner in a fast and fun way.
At www.messimatrix2012.com fans can navigate their way through a collection of 2012 Leo Messi stats, facts and achievements. Messi Matrix 2012 includes everything from the exact number of ball touches made to all the world-records broken in his sensational year.
In addition to searching on specific stats, fans are able to compare Leo Messi’s performance throughout the year, by selecting a particular month from the Matrix timeline.
You can explore Messi’s landmark year like never before. The Matrix archives stats from all matches played by Messi in 2012, including fixtures for the Argentina National team, Champions League, Primera División, Copa Del Rey and Spanish Supercup.
Messi Matrix 2012 features all 91 world-record breaking goals by the player, as well as the number of goals scored by each of Leo’s adidas adizero f50s during the year. The Matrix also reveals insights like the fact that Leo Messi has been involved in more goals than any other player in the top five European leagues in 2012. [Source: Soccer Bible]
The 3-stripes keep on leverage their marketing rights with the best player in the world. From a product standpoint, sports marketing initiatives and digital activations, adidas celebrates (again) Messi from all possible marketing angles.