I recently pointed out how Turkish Airlines became a key player in football marketing. Their new viral video featuring Messi and Kobe Bryant topped 100 million views on YouTube.
It takes the prize as the most-viewed travel ad in 2012. The ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.
The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. As of January 8, the ad had been viewed 101,571,553 times, and received over 106,000 ‘likes’ on YouTube.
Check it out if you haven’t seen it yet.