PSG Unveils New Brand Identity

Hi guys,
French football giants, Paris Saint-Germain, today unveiled its new brand identity with a updated logo translating their work carried out on the strategic foundations of the new Paris Saint-Germain brand.

The new logo, which will be officially launched at the beginning of next season, expresses the position of the club around the legacy of excellence in reference to Paris, and his two universal values: ethics and aesthetics.

The new Paris Saint-Germain logo capitalises on the strongest element of the brand, Paris. The city of light is an undisputed icon throughout the world.

The new logo uses the name ‘Paris’ clearly with the Eiffel Tower at the heart of the logo. The base of the logo has the name ‘Saint Germain’ along with the fleur de lys emblem.

The designers of the logo have paid special attention to the identity of the club and its history – while keeping the standards of excellence of the city of Paris in hindsight. As a result of which, the font is inspired by the major brands in Paris.

Paris Saint-Germain president, Nasser Al-Khelaifi, said: “The evolution of the Paris Saint-Germain logo marks an important stage in the implementing of our ambition. “Namely making Paris Saint-Germain one of the world’s greatest sporting brands.” [Source: PSG]

Evolution of PSG logos

PSG logos

Karl Lusbec

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