Nike Partners with AS Roma

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Hi everyone,as-roma
AS Roma and Nike today announce a new partnership for Nike to become the club’s official apparel and equipment sponsor. The 10-year agreement will begin at the start of the 2014-15 season. 


Nike will produce all on-pitch and training product, from the first team to the youth teams, as well as off-pitch product for the players and fans. 

After dropping current supplier Kappa as part of a legal dispute, the Serie A club will be unbranded next year before switching to the swoosh through 2025.

“We’re proud to partner with AS Roma, a club with great heritage,” said Bert Hoyt, VP/GM of Nike Western Europe. “It’s a club that embodies strong characteristics, is recognized across the world and represents one of Europe’s greatest cities. We look forward to developing a successful long-term partnership with them.”

Italo Zanzi, CEO of AS Roma adds, “AS Roma is committed to becoming the premier football club in the world, on and off the field. This partnership is a fundamental step in that mission. Nike’s dedication to football excellence and global brand building is aligned perfectly with our objectives. We are extremely excited about our future together.”

AS Roma joins the already strong Nike Italian team portfolio.

Karl Lusbec

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4 thoughts on “Nike Partners with AS Roma

    AS Roma Kit Sponsor for 2013-2014: Any Ideas? | said:
    March 19, 2013 at 9:59 am

    […] with Kappa back in November 2012 due to serious defect. The Giallorossi recently signed a deal with Nike starting for the 2014-2015 season. But what will Roma wear during the 2013-2014 season? My […]

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    2013-2014 AS Roma Kits: Made in AS Roma | said:
    August 9, 2013 at 11:57 am

    […] A strategic move before their deal with Nike starts for season 2014-2015. In March 2013 when Nike announced their partnership with AS Roma starting on season 2014-2015. I pointed out some kits solutions AS Roma could look into for season […]

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    Nike and Inter Milan: 10 More Years | said:
    September 3, 2013 at 6:03 pm

    […] will be incredibly strong. With Juventus Turin on board, Inter Milan’s new extension, and AS Roma new signing, Nike’s brand positioning in Italian football has never been that strong. In addition, Nike […]

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    […] standpoint. With AC Milan already in their portfolio, adidas is “responding” to Nike who recently partnered with AS Roma, starting next […]

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