This is an unprecedented earthquake in the sporting goods industry. Nike acquired today adidas AND Puma for a incredible amount of approx €80 billion. Nike is now in a clear monopolistic position.
After securing the English FA, Nike will provide the German National team with top performance gear. Spain will also be wearing the swoosh since the Beaverton firm clearly outlined its willingness to outfit only top clubs and Federations. Both teams will be equiped with Nike products for World Cup 2014.
More to come on the details of the deal, and marketing structure. Stay Tuned!