Today the Gunners inked a deal with sports giant Puma. They have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £150 million (€177 million) in total. The biggest kit deal in English football
Arsenal recently extended their contract with Dubai based airlines Emirates: 5 more year for £150 million. The deal they just signed with Puma spells the end of a 20-year relationship with Nike as their kit manufacturers.
Rivals Manchester United current deal with Nike which expires in 2015 is worth aproximately £25million-a-year, the same amount as Liverpool’s partnership with American manufacturer Warrior. But Arsenal’s Puma contract outweighs both.
In the Premier League, Puma are the kit supplier of Newcastle as well as a African national teams including heavyweights Cameroon, Ivory Coast and Ghana.
According the The Mirror, a source close to Nike said: “Nike were keen to work with Arsenal, keen to keep it going, but not at any price.”
Also, adidas were in pole position for the Arsenal deal and had even put forward designs but they announced last month that they would not be bidding. Liverpool’s kit makers Warrior were also keen.
Puma were Tottenham’s kit makers before Under Armour and are clearly hoping that a tie-up with Arsenal will put them back as major players in the football market.
It is so far the biggest kit deal in English football, and to my knowledge, in the world of clubs football. It will be interesting to see how Arsenal rivals will use this financial element to put pressure on the respective manufacturers.