Puma Partners with Arsenal: The Biggest Kit Deal in English Football

Posted on Updated on

Hi guys,arsenal-fc-logo
Today the Gunners inked a deal with sports giant Puma. They have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £150 million (€177 million) in total. The biggest kit deal in English football

Arsenal recently extended their contract with Dubai based airlines Emirates: 5 more year for £150 million. The deal they just signed with Puma spells the end of a 20-year relationship with Nike as their kit manufacturers.

Rivals Manchester United current deal with Nike which expires in 2015 is worth aproximately £25million-a-year, the same amount as Liverpool’s partnership with American manufacturer Warrior. But Arsenal’s Puma contract outweighs both.

In the Premier League, Puma are the kit supplier of Newcastle as well as a African national teams including heavyweights Cameroon, Ivory Coast and Ghana.

According the The Mirror, a source close to Nike said: “Nike were keen to work with Arsenal, keen to keep it going, but not at any price.”

Also, adidas were in pole position for the Arsenal deal and had even put forward designs but they announced last month that they would not be bidding. Liverpool’s kit makers Warrior were also keen.

Puma were Tottenham’s kit makers before Under Armour and are clearly hoping that a tie-up with Arsenal will put them back as major players in the football market.

It is so far the biggest kit deal in English football, and to my knowledge, in the world of clubs football. It will be interesting to see how Arsenal rivals will use this financial element to put pressure on the respective manufacturers.

Karl Lusbec

Advertisements

7 thoughts on “Puma Partners with Arsenal: The Biggest Kit Deal in English Football

    […] Puma Partners with Arsenal: The Biggest Kit Deal in English Football […]

    Like

    […] the London area, Arsenal just signed a major deal with Puma for €150 million until 2018. The Spurs are partnering with Under Armour since season 2012 for €62 until […]

    Like

    […] as Nike has with Manchester United ($38 million a year), or Puma with Arsenal starting next season: $46 million over 5 years, making it the biggest kit deal in English […]

    Like

    Feyenoord Reunite with adidas | said:
    September 6, 2013 at 7:22 pm

    […] two of the three best Dutch Clubs. Ajax Amsterdam and Feyenoord. Puma had huge spendings with the Arsenal deal starting next season which can explain the reason of not extending the partnership with […]

    Like

    Who Will Sponsor AS Monaco Next Season? | said:
    October 8, 2013 at 6:41 pm

    […] on the european scene, Nike lost Arsenal to Puma from next season onwards, and AS Monaco could be a good […]

    Like

    […] far, Puma owns the record kit deal with Arsenal. Partnering with Manchester United is going to be a major move from adidas. The 3-Stripes lost […]

    Like

    […] Arsenal inked a partnership deal with sports brand PUMA. This sponsorship deal is known as the biggest kit deal in English football worth £150 million over 5 year […]

    Like

Comments are closed.