Those who watched PSG being crowned french Champion yesterday also saw the launch of the 2013-2014 Nike kit. A kit that will for sure create some buzz. But, like I always say, there is no good or bad buzz. Buzz is buzz!
Nike launched a brand new look for the 2013-14 season for PSG after a 19 year domestic title drought.
According to the Swoosh, the navy blue home shirt boasts a modern new graphic on the front of the shirt starting with a white block at the top, blue in the center and red at the bottom.
The color-blocking evolved from the distinctive vertical and historical stripe design, which has traditionally appeared on the shirt.
This dominant combination of colors reflects the dominance Paris Saint-Germain seek on the football pitch, while each color reflects a different club value: blue for grandeur, red for passion and white to represent respect. The shirt also has a blue ribbed crew neck collar and contrasting red ribbed cuffs on the sleeves.
The new home shorts are blue with a thin red stripe along each side. The socks are blue with a white-and-red band at the top, along with the more traditional red-and-white stripe on the back to give players greater visual acuity on the pitch.
The bold new kit showcases Nike’s inherent belief in style, craft and strong aesthetics, while aiding the performance of players with key technological features. [Source: Nike.com]
For sure this kit will be talked about on forums and in the press. From what I have read so far, the opinion is fairly negative. Fans are usually very conservative and are relunctant to new kit designs. However, a kit manufacturer cannot issue every year the same design for a club.
It’s a difficult exercise to be innovative and respect the club’s tradition at the same time. What Nike has shown -if we take the 2012-2013 FC Barcelona kit for example – that they dare to bring up something different, very different.