The announcement took place yesterday at the LA Galaxy versus New York Red Bulls game at Red Bull Arena, where the two companies showcased a new and improved MLS app and previewed the new in-stadium fan experiences powered by Windows 8.
As part of MLS’ initiative to be known as “the smartest league,” the improved app for Windows 8 will feature exclusive content and this season’s schedule, standings, highlights, play-by-play, roster lineups, game stats, goals, cards and substitutions.
In addition, with the Windows 8 Live Tiles, fans will be able to customize their experiences to focus on their favorite club news. Throughout the course of the agreement, Windows 8 and MLS will continue to innovate to create cutting-edge experiences for soccer fans in the stadium and online.
“MLS supporters are young and active, and technology plays a central role in their lives. This new partnership with Windows 8 will allow MLS fans to interact with best-in-class software, new devices and apps that will super-serve their fandom. This exciting partnership is another step in the process of becoming the world’s smartest soccer league.” Said Kathy Carter, president of Soccer United Marketing.
Fans can also look forward to trying out Windows 8 on the Microsoft Surface tablet in-stadium at more than 40 games throughout the season.
“Partnering with MLS, we are bringing the best technology experience through Windows 8 to players, coaches and fans across the league to deliver unique and immersive soccer experiences. As technology and sports continue to intersect, we look forward to continuing to provide innovative interactions for fans whether in the stadium or at home through Windows 8.” “ said Kathleen Hall, general manager, Windows Marketing. [Source: 4-Traders.com]
This is another significant milestone for MLS. Strongly positioned as the “smartest league” in the world, enhanced by the implementation of adidas MiCoach. A smart and significant partnership for MLS who will provide more and more technology to each football game in North America.