Nike and Cosmos Ink a Sponsorship Deal

Hi everyone,pele-cosmos-
The New York Cosmos announced on Friday that Nike will be the team’s official kit supplier for the 2013 North American Soccer League fall season.

The jersey designs have been created by Nike in conjunction with the Cosmos. Cosmos return to NASL the field at Hofstra University’s Shuart Stadium on Aug. 3 for the first time in nearly 30 years.

They will be wearing the same colors and iconic logo as previously worn by soccer legends Pelé, Franz Beckenbauer, Giorgio Chinaglia and Carlos Alberto during the seventies and eighties.

Cosmos Chief Operating Officer Erik Stover said.“Nike is undoubtedly one of the top sports apparel companies in the world. We’re excited to enter into partnership with Nike and join their global soccer family. This is a significant step in our return to competitive soccer and we look forward to growing our long-term partnership.”

The Cosmos’ primary kit features a white shirt with green crew-neck collar, numbers and letters, plus white shorts with a green stripe and number. The secondary kit features a similar design with the green and white reversed. Both designs will be worn with white socks.

“Nike Soccer is proud and honored to partner with the New York Cosmos to provide innovative performance products to the coaches and players of the Club,” Nike Soccer’s General Manager for North America Mark Seneker said. [Source: Big Apple Soccer]

It’s a very interesting move from both Nike and Cosmos. New York Cosmos is an iconic club that brought football to the U.S. in the 70’s.

A great opportunity for Nike to tap into the strong heritage of the club and at the same time, establish a brand presence on the U.S. football landscape. 

Major League Soccer have a partnership deal with adidas until 2018, and all football franchises do wear 3 stripes gear.

Although Cosmos will play in the NASL this season (North American Soccer League), which is the equivalent of a 2nd division league, it’s a smart way for Nike to have an iconic team on board and for Cosmos to be part of Nike’s strong football teams portfolio.

Karl Lusbec