Nike Hypervenom: A Shoe By Players For Players

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Hypervenom 7
Hi everyone,
Nike unveiled its latest football performance innovation — the Nike Hypervenom — at an event in Rio de Janeiro with Brasil striker Neymar.

The Hypervenom is a completely new boot created with feedback from top players including Neymar, Wayne Rooney and Zlatan Ibrahimovic. These players specified the need for a boot that could help them create space quickly in and around the penalty area, and get their shot off from any angle.

They discussed the increased agility of opponents, referencing today’s defenders who are now as quick, agile and skillful as many of the world’s best forwards.

Brasil striker Neymar was most direct in his feedback: “Help me make space more often and more quickly. I want a boot that helps enhance my agility and gives me the space to get my shot off before I’m closed down.”

“Neymar’s input was invaluable. He had been wearing the Mercurial Vapor IX boot, a pure speed product designed to help athletes look and find space to beat a man. The Hypervenom focuses oncreating the space in order to put the ball in the net. It’s a small but important nuance,” said Phil McCartney, VP Nike Football, Footwear.

Nike Football Design Director Denis Dekovic said: “The Nike Hypervenom is a response to the way the game is changing. Players want to be quicker, not just in a foot race, but quicker with the ball at their feet in small spaces. They want to create chances from nothing. These faster, more agile defenders need to be combatted and the Hypervenom is designed to do exactly that.” 

The design team knew that the product had to re-examine the way boots were being created. “Traditionally a new boot will focus on an evolution of the fit, the upper material or the sole plate and stud configuration. The Hypervenom features new solutions for all of these areas,” said McCartney.

The Hypervenom’s upper is created using the new NIKESKIN system. This execution of NIKESKIN features a soft, supple mesh bound with a thin polyurethane film, and is finished off with Nike All Conditions Control technology (ACC) to provide the same level of foot-to-ball control in both wet and dry conditions.

“Mesh delivers an amazing level of comfort and feel. The athletes asked us to deliver a boot that gets as close as possible to the feeling of playing barefoot. Mesh takes us a step closer to doing that and the All Conditions Control finish keeps the mesh dry.” Dekovic said.

The Hypervenom also features a new foot last, removing excess materials to place the foot closer to the ground and ball. It is Nike’s most anatomical last to date.

Nike worked with some of the world’s top podiatrists to create a decoupled outsole that increases the player’s ability to make that important first step away from the defender.

A groove in the forefoot helps to quickly activate the first metatarsal, the bone that defines reaction time of the foot’s first movement.

The chassis of the outsole features compressed nylon for a high-response plate that helps deliver strength while being incredibly light.

The stud configuration and length is designed to allow for faster penetration of the surface, and ultimately a quicker release – all innovations designed to help players create space faster than ever before.

The new Nike Hypervenom will debut on June 2 in the Brasil v. England match on the feet of Neymar and Wayne Rooney. Other players set to wear the boot include Zlatan Ibrahimovic, Robert Lewandowski and Danny Welbeck. [Source: Nike.com]

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First of all, I find the shoe pretty kick ass, but that’s subjective. What is interesting is the exclusivity of the shoe. It will be only worn by Neymar, Rooney, Lewandowsky, Welbeck and Ibrahimovic.

Five players whose characteristic is speed. Some will argue that Cristiano Ronaldo falls into that category, but I believe he is marketed differently and already has his own limited edition Mercurial Vapor XV.

Secondly, it seems as though the Hypervenom was created based on players’ feedback and inputs. Manufacturers always get feedback from athletes on the footwear they will be wearing, but in this case, it seems that Nike built the shoe purely on player’s feedback.

The Nike press release states: The Hypervenom is a completely new boot created with feedback from top players including Neymar, Wayne Rooney and Zlatan Ibrahimovic. These players specified the need for a boot that could help them create space quickly in and around the penalty area, and get their shot off from any angle.

The launch was also very inspirational. Check it out.

Karl Lusbec

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2 thoughts on “Nike Hypervenom: A Shoe By Players For Players

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