Real Madrid Deal with Emirates: Failure to Cash in on New Shirt Deal?

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Hi everyone,Emirates and Real Madrid
Real Madrid, the world’s most valuable sports team ($3.3 billion), has signed a new shirt sponsorship deal with Emirates that will pay the team $39 million annually for five years starting next season.

The deal with the Dubai-based airline sells Real Madrid short, way shorter than shirt deals of other global teams. The Merengues will see a 30% increase over current shirt sponsorship Bwin has been paying until now.

However, if we look at the shirt deals of other global clubs, we can wonder whether Real Madrid took the most out their deal with Emirates.

For example, Manchester United shirt deal with Chevrolet is worth $80 million a year starting on 2014-2015 season. FC Barcelona inked a deal with Qatar Foundation worth $44 million per year, starting this upcoming season. So if we compare apples to apples, Real Madrid signed a low-ball shirt deal. 

Check out the top ranking shirt deals of global football clubs. This said, Emirates signed the highest sponsorship fee among all its football assets.  


Karl Lusbec




One thought on “Real Madrid Deal with Emirates: Failure to Cash in on New Shirt Deal?

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