Nike: Major Shift in Senior Management Structure

Hi guys,Nike
Nike announced that Charlie Denson, Nike Brand president since 2006 and a 34-year veteran of the brand, will retire in January 2014.


In conjunction with Denson’s decision to retire, the company also announced strategic changes in its executive management team as part of the company’s long-term organizational strategy to align the business to continue to drive growth. 

The changes reflect the company’s focus on the consumer by accelerating innovation, elevating design, aligning product and merchandising excellence, optimizing go-to-market strategies and sharpening focus on supply chain and manufacturing capabilities. 

Effective July 1, 2013, Trevor Edwards, currently the EVP of brand and category management, will become the new Nike brand president leading all category and geographic business units, the Jordan Brand, Action Sports which includes Hurley International LLC, Digital Sport and brand management throughout the world.

The team reporting to Edwards will be organized to optimize an integrated marketplace and will now include Nike’s wholesale, retail and e-commerce operations.

Eric Sprunk, currently the EVP of mMerchandising and pProduct, will become Nike, Inc.’s chief operating officer leading all manufacturing, sourcing, IT and procurement for the company.

In this role, Sprunk will also continue to oversee the company’s efforts to drive innovation in the supply chain. Hans van Alebeek will remain EVP of global operations and technology reporting to Sprunk. 

Jeanne Jackson, currently the President of direct-to-consumer, will become president of product and merchandising, leading Nike’s product engines and merchandising.

Jackson will be responsible for driving the strategy for creating all footwear, apparel and equipment for the company and leading the merchandising of product to the global marketplace.

Dr. Thomas Clarke, currently the president of new business development, will become president of innovation. He will lead Nike’s Advanced Product Innovation teams and the Sustainable Business & Innovation (SB&I) team.

Hannah Jones will remain VP of SB&I reporting to Clarke and will continue to report to Parker on policy matters relating to sustainability and labor practices. 

Edwards, Sprunk, Jackson and Clarke will report directly to Mark Parker, Nike’s president and CEO, along with Parker’s current direct reports including Hilary Krane who becomes EVP, chief administrative officer and general counsel, Don Blair, EVP and CFO, David Ayre, EVP of global human resources, John Slusher, EVP of global sports marketing, Jim Calhoun, president & CEO of Converse, John Hoke, VP of global design and Tinker Hatfield, VP of creative concepts. 

“Charlie’s contributions to Nike are deeply significant and he’s helped build the brand around the world. I’ve worked with him for more than 30 years and I will miss him,” said Parker. “We have a thoughtful succession strategy in place and have built a highly experienced, consumer-focused executive management team with the expertise, acumen, and brand knowledge required to continue to build sustainable growth for Nike, Inc. for the long-term.”

Prior to his retirement in January 2014, Denson will work closely with Parker to help manage the transition. [Source: SportsOneSource.com]
Karl Lusbec

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