The Hublot has been created in a limited number of 100 pieces and will be sold in a unique casing that includes a special pair of limited edition PUMA evoSPEED 1.2 FG football boots in the matching colourway.
The Hublot Falcao watch comes in two different executions, with 60 pieces made of titanium and 40 made of gold. To support this, PUMA has created a special pair of evoSPEED 1.2 boots for each timepiece, which feature watch aligned colours and are numbered 1-60 and 1-40.
The evoSPEED boots that Falcao wears on pitch have been adapted to feature additional premium materials also incorporated within the watch. For further added value, each pair will be personally signed by the Colombian striker.
Falcao is one of a select group of footballers chosen by the United Nations to help combat organised crime and drug trafficking. As part of this, for every Hublot and PUMA watch and PUMA boot package sold, a portion of the revenue will go towards improving the living conditions in the Grand Lagoon of Santa Marta, Falcao’s Colombian birth town. [Source: Puma.com]
Brands are continuously looking for new revenue streams and link their assets (clubs, players, etc…) with other brands. Although the Hublot Falcao Watch will be produced in limited edition, it is a significant brand association and a win win situation for all parties.