This coming season, the Barclays Premier League in England, La Liga in Spain and Serie A in Italy — as well as the Brasilian league — will play with the new Nike Incyte Ball, the latest in football technology.
Continuing the tradition of making the most technologically advanced footballs in the game, the Nike Incyte ball features performance innovations that increase reaction, touch and ball flight:
- Nike RaDaR (Rapid Decision and Response) technology maximizes the ball’s visibility allowing players to see the ball earlier and react faster.
- Five-layer construction optimizes the feel of that all-important first touch, allowing the athlete to bring the ball under control quickly and with ease.
- A high-elasticity layer on the surface allows for a cleaner strike and helps the ball travel with more speed. The micro-textured casing also delivers a more accurate ball trajectory than seen before.
Players in some of the toughest leagues in the world will begin using the Nike Inctye ball in matches beginning July 1 and also available to buy from July 1. [Source: Nike.com]
I often point out the relevance of securing the domestic league matchball. Nike is the official matchball of 3 out of 5 major european leagues: La Liga, Serie A and the Barclays Premier League. Nike’s main competitor adidas is the official matchball supplier of FIFA and UEFA Competitions.
Two different strategies, both extremely powerful in terms of brand and product exposure.