As a part of the agreement Panasonic will benefit from marketing and visibility rights for the next three years and will also become the Official FC Barcelona TV device.
The deal, which runs until 2016, will also see 3D displays of matches in Panasonic stores, shop windows, product campaigns and the use of Barcelona’s image on their website and Facebook profiles.
The two will collaborate in commercial activities to promote VIERA as the Official FC Barcelona Television Device. VIERA is aiming to become the leading brand in the TV market and sees the deal with Barca as a a key way to achieve this. [Source: I Sport Connect]