Manchester City Football Club has expanded its global online presence by launching ten new international websites, creating the broadest multilingual website offering in football in the process.
In addition to the club’s official site in English and its existing Arabic and Mandarin Chinese versions, fans will now be able to view online content in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.
The international websites will ensure that City supporters from more than 160 countries will now be able to access Manchester City content in their own language.
The expansion has been created to cater for the club’s growing fan base abroad, boasted by recent international partnerships, including GS Battery and est Cola in Thailand, Daihatsu in Indonesia, as well as a partnership with the New York Yankees that will see the former Premier League champions and the iconic baseball team form a new MLS franchise from 2015.
Overseas fans will be directed automatically to their countries’ native language websites depending on their global location.
Commenting on the recent announcement, Manchester City CEO, Ferran Soriano, said: ‘Manchester City’s popularity and global fan base is growing at a fast pace. We want to talk to our fans and friends in their own language to engage with them in new ways. We are very proud of this initiative.’
Diego Gigliani, director of marketing, media & fan development for City, added: ‘With the launch of our new multilingual sites, we are creating an online home for all our international fans. We hope that, by reading news and watching videos direct from the official source and in their native language, they will feel closer to the club they love.’ [Source: Sport Industry Biz]