Puma has launched the ‘Puma Football Club’ a new virtual football community, ahead of the new 2013/14 season, featuring brand ambassadors including Cesc Fàbregas, Sergio Agüero, Marco Reus and Gianluigi Buffon.
On the new platform www.pumafootballclub.com, the brand is inviting football fans around the world to complete unique challenges and win exclusive prizes.
Star challenges presented by Thierry Henry will encourage fans to propose creative suggestions for players to incorporate on the pitch and in their life, with the most innovative ideas will be rewarded with money can’t buy prizes.
For instance, the first challenge set by Henry is for the user to submit a picture of them playing football in a strange place – with the winner to be turned into a poster for Sergio Agüero’s wall.
Thierry Henry commented: ‘As a professional footballer, it is always satisfying to engage with passionate fans, so this new community is a great way to build relationships with fans in a deeper and meaningful way. Rather than just signing autographs, fans and players here actually get to connect more closely and speak one global language, the language of football.’
In addition to the challenges, prizes and player access, the new platform gives football fans the chance to experience the latest Puma products and be the first to find out about boot and kit introductions [Source: Sport Industry Biz]