The three-year partnership will boost the profile and status of the bwin brand in France and strengthen its position as Europe’s leading football betting brand.
The agreement is in line with bwin.party’s strategy to develop digital partnerships with iconic football clubs in European countries where online gaming is regulated. bwin has already announced similar partnerships with Real Madrid,Manchester United, FC Bayern, Juventus Turin and RSC Anderlecht.
For Olympique de Marseille, teaming up with bwin, a major player in the sport sponsorship market, will give the club a new international reach and will provide unique online content and fan experiences.
The sponsorship package includes a series of fan-based initiatives including opportunities to train with the squad and travel to Champions League fixtures; integration into OM’s digital and social platforms; the development of on and off-line co-branded activities; stadium branding and; access to players for marketing campaigns. bwin and OM also expect to develop social games and mobileapplications.
To celebrate the announcement, bwin has created a special prize draw that offers fans the opportunity to win two season tickets to all of OM’s home games for the 2013-14 season.
To take part, all fans need to do is place a €5 bet that OM will finish in the top three of Ligue 1 in the 2013-14 season, from any new or existing bwin.fr account.
Norbert Teufelberger, CEO at bwin:
“We are proud to establish this partnership with Olympique de Marseille, one of the oldest and most successful clubs in France and Europe. Today’s announcement means that we are now partnered with six of the greatest clubs in European football, enabling us to offer our customers an unparalleled range of online and real world offers.”
Philippe Perez, general manager of Olympique de Marseille:
“With bwin, we’re also playing the Champions League in terms of partnerships. In the fast evolving French championship, “l’OM” continues to be the most popular club in France. This sponsorship deal proves it.
We’d like to thank Norbert Teufelberger for the trust he has put in our club and we are sure that our fans will be pleased with the faith bwin has placed in us” [Source: Bwin]