Barclays has today announced a new integrated campaign for its activation of the Barclays Premier League, launching with an advert on TV and digital channels thanking fans for the support they show to their clubs.
This will be followed up with a global film to reach out to the hundreds of millions of fans in over 200 countries who watch the Barclays Premier League.
Both films will focus on how fans support their teams through thick and thin. The UK work, features lifelong Everton fan Billy Ingham, who has followed the Toffees for over 70 years.
The overseas campaign will also pay homage to fans around the world that support their clubs with equal fervour, turning up in droves to see their favourite teams on TV or on pre-season tours.
As the campaign develops it will use experiential, social media, PR, and Barclays Premier League assets, such as tickets and access to players and managers, to celebrate and reward those who uphold the spirit of the game.
Barclays Football social channels, which has over two million users, will use #YouAreFootball to generate debate and discussions with fans and the wider football community.
David Wheldon, managing director of brand, reputation & citizenship at Barclays, said: ‘There is so much that is good in football, and it should be celebrated. We are lucky enough to sponsor the most popular and exciting league in the world, and we want to say ‘thank you’ to the people who make the Barclays Premier League what it is today.’
Barclays has started a new three-year sponsorship of the Barclays Premier League that will run until the end of the 2015/16 season, which will see Barclays complete 15 years of Premier League sponsorship. [Source: Sport Industry Biz]