PSG recently announced their partnership with Ooredoo. Today, the french club announced a sponsorship deal with Nivea Men.
Nivea Men has agreed a three-year deal to become an official sponsor and provider for French Ligue 1 football club Paris Saint-Germain from the 2013-14 season.
This agreement reflects the dynamic image of these two legendary brand names, united to give every male the desire to strive for excellence and succeed.
On one side, Paris Saint-Germain asks to ‘Dream Bigger’ with the ambition of becoming one of the biggest sporting franchises in the world and a major player in Europe.
On the other, NIVEA MEN, with it’s range of men’s care and new slogan: “A vous de jouer (Now, it’s your turn to play)”, it allows men to triumph over the daily challenges.
By joining forces, the two brands encourage men to strive for success.
“The partnership with Paris Saint-Germain is unique. It associates the desire to always strive for more and take care and pride in oneself and overcome daily challenges,” declared Helen Willems, president of Beiersdorf France.
Whether talking to football champions or every day champions, Paris Saint-Germain and NIVEA MEN share the same convictions in looking after oneself: it is an essential performance factor by the self-confidence it generates and the healthy image it portrays.
“We are delighted to welcome such a recognised brand as NIVEA MEN to the club and we are convinced that this partnership will reinforce the attractiveness of the brand to our players and supporters alike,” declared Jean-Claude Blanc, chief operating officer of Paris Saint-Germain.
This is a unique partnership. Beyond the integrated presence of NIVEA MEN at all home matches via the multi-screen advertising, the two brands will reach out to consumers and fans with an unprecedented television advsertising campaign as well as special events at sales outlets and on digital platforms. [Source: PSG]