PSG sponsorship spree continues. After partnering with Ooredoo and Nivea Men, Paris St Germain inked a partnership deal with Swiss watchmaker Hublot.
This agreement sees Hublot become the Official Timekeeper and Official Watch of Paris Saint-Germain. The Swiss brand has a strategic presence at the club’s home ground, the Parc des Princes.
The public inside the stadium can follow the clock kat the ground courtesy of Hublot’s presence on the LED hoardings around the ground as well as a number of clocks in key areas of the stadium.
To commemorate the 2012-13 championship triumph, the Paris Saint-Germain players each received, from president Nasser Al-Khelaifi, a Hublot Big Bang watch with a special dedication engraved on the back.
Jean-Claude Biver, Chairman, and Ricardo Guadalupe, CEO of HUBLOT declared: “Paris is the European capital for good taste, elegance and luxury. Paris is the world tourism capital. And thanks to Paris Saint-Germain, Paris is the capital of European football. Hublot could afford to not be associated with this club and it is a privilege for Hublot to keep time for the future glorious hours of Paris Saint-Germain!”
Jean-Claude Blanc, PARIS SAINT-GERMAIN general manager said: “We are very happy to welcome another prestigious international brand to our sides. The ambition of Paris Saint-Germain is to become a sporting entity recognised all over the world, which sits perfectly with Hublot’s demand for perfection and aspirations towards elegance, present in all their watches.”
Thanks to this partnership, Hublot reinforce their presence in the world of professional football. The first luxury product to enter the footballing universe in 2006, Hublot works closely with FIFA as Official Timekeeper and Official Watch of the FIFA World Cup.
You can already find giant Hublot clocks, designed by architect Oscar Niemeyer and installed in Rio de Janeiro on the Copacabana, and in Brasilia and Sao Paulo.
Also the Official Watch at Euro 2012, Hublot work closely with a number of clubs including Bayern Munich in Germany, Juventus in Italy and Ajax in the Netherlands, to name but three. [Source: PSG.fr]