Qatar Tourism Authority uses Paris St Germain’s image to boost and promote tourism in Doha. After signing a meaningful deal with PSG, Qatar Tourism Authority could not have leveraged its marketing right better.
In December 2012, I was outlining the importance of the partnership between PSG and QTA. With its new motto “Dream Bigger”, the french capitale has become the promotion window for tourism in Qatar.
With a french and english version, QTA releases a press kit aims at promoting the image of Qatar throughout the world. Outlining the state of Qatar, Sports and Leisure, Art in Qatar and tradition and innovation, Paris St Germain is the official ambassador of Qatar tourism.
Have a look: http://www.qatartourism.gov.qa/media/
Thanks to Bajan (@Pass16nz) for the heads up!