FC Barcelona have renewed their shirt sponsorship deal with UNICEF where they will continue to pay $2 million for the United Nations Children’s Fund logo to be displayed on the back of their shirts until 2016.
The current agreement was due to expire next year and the Barca directors approved a two-year extension at a board meeting today, the Spanish champions said on their website.
Barcelona Spokesman and Secretary Toni Freixa said: “We are very satisfied with this alliance.”
Barca and UNICEF first joined forces in 2006 and Barca’s Argentine World Player of the Year Lionel Messi is one of the fund’s global goodwill ambassadors.
The club used to have the UNICEF name on the front of their shirts, which made them one of the few sides in football not to display a corporate logo.
They agreed a sponsorship deal with Qatar Sports Investment worth €30 million a season in 2011 and the shirts now feature the name of airline Qatar Airways.
Dropping the UNICEF name to the back was controversial and prompted accusations the club was selling out and compromising their ideals for material gain.
Barca officials argued that the injection of cash at a delicate time for the club’s finances was needed to help fund the development of their sports teams and help them compete with wealthy rivals.