I often point out that football clubs are tapping into the high fashion industry, not only to explore new revenue streams, but to also position their brand image on a high end segment. Real Madrid recently signed a sponsorship deal with Versace. Last year, Hugo Boss was appointed as Manchester Ciry official players’ suits designer, while Dolce & Gabbana became AC Milan’s official tailor. Now Arsenal suits will be designed by Lanvin.
Arsenal Football Club has confirmed Paris’ oldest fashion house, Lanvin, as its new Official Tailor and will dress key representatives of the club, including manager Arsène Wenger as well as first-team players.
Lanvin Homme will be worn by each member of the squad when on selected official club appearances, including all home matches in the Barclays Premier League and UEFA Champions League as the players arrive at Emirates Stadium.
This collaboration, the first of its kind for both the club and fashion house, was officially unveiled for Arsenal’s Barclays Premier League match against Southampton this Saturday, and will last until 2015.
Vinai Venkatesham, Arsenal’s sales and marketing director, said of the partnership: ‘We are delighted to welcome Lanvin to the Club as our Official Tailor. The fashion house has a remarkable history and proud heritage, and is an institution in its field having opened in 1889, only three years after Arsenal played its first match. The suits are a classic design, and will give players and staff a unified and stylish appearance.’
Lanvin’s menswear designer, Lucas Ossendrijver, said that they have also been provided with red bow ties for events even more formal than an away trip to Stoke.
Although the suits will be officially unveiled at Arsenal’s game against Southampton on Saturday, various players tweeted Lanvin-clad selfies before their 2-0 victory against Liverpool earlier this month – a fair indication that they approve. The club has released a besuited squad portrait that in which even Nicklas Bendtner looks slim, dynamic and poised. [Source: The Telegraph, Sport Industry Biz]