Nike unveiled today the new Brasil National Team home kit at an event in Rio de Janeiro. The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials.
Following last Tuesday’s FFF launch, Nike unveiled today the new CBF Home kit for the 2014 World Cup.
The new auriverde shirt was launched by Luiz Gustavo of the Brasil National Team. The Nike kit features the DRI FIT technology that pulls moisture away from the skin to the outside of the garment where it evaporates more quickly.
Nike is always at the forefront of innovation. The kit is made with a new dual-knit fabrication that incorporates cotton and recycled polyester for the best in moisture wicking properties, while adding a softer feel and more flattering shape.
I often mention on this blog Nike’s significant efforts on sustainability and protection of the environment. Back in 2010, Nike launched their World Cup 2010 kits made out of recycled plastic bottles and took the leadership in sustainability.
They didn’t stop there. The Beaverton firm extended sustainability initiatives to all their categories and was even awarded for Green Initiatives in 2011.
Three years later, Nike is going further. Each kit is made using an average of 18 recycled plastic bottles and for the first time in a national team kit, the socks also feature fabric made from recycled plastic bottles.
– 100% recycled polyester in the shorts
– 96% recycled polyester in the shirt
– 78% in the socks.
Since 2010, Nike has diverted almost 2 billion bottles from landfills, enough to cover over 2800 full-sized football pitches.
Nike, always being on the offense is now, not only launching performance and innovative football products, but they have taken full leadership in sustainability. [Source: Nike.com]