Football brands have started to communicate around the 2014 World Cup. While Puma stresses its partnership with the Uruguay Federation, Nike creates a cooling technology for players during the event.
When working in product marketing, innovation, performance and technology are key. To ensure players ability to perform at their peak in every game, they need to be kept cool on the pitch, and recover quickly off it. Nike Pro Hypercool 3.0 base layer keeps players cool on the pitch, and help them recover quickly off it.
When Heat and Pressure Reach a Fever Pitch, Nike’s National Team Kits and Nike Pro Baselayer Help Keep Players Cool Under Pressure. Nike will outfit each of its 10 Federations at World Cup 2014 with the Nike’s most innovative baselayer system to-date.
“For 2014, we redesigned the entire base layer system for all Nike Federations,” said Martin Lotti, Creative Director, Nike Football. “While in Brasil, our players will potentially face high temperatures so we’ve created multiple features to increase breathability.”
“The Nike Pro Hypercool 3.0 top is our lightest and most breathable base layer ever. It features a burnt-out mesh design that reduces weight by removing fabric in the key body heat zones, like the back and under the arms, as well as adding breathability. Combined with the new National Team Kits, the overall kit is 16% lighter than previous designs,” added Lotti.
Nike’s full National Team Kit offering uses Dri-FIT technology, strategically placed laser-cut ventilation and burn-out mesh to increase airflow, pull moisture away from the skin and aid the evaporation of sweat.