I recently had a very interesting conversation about the future of apparel. My take is that performance apparel will feature more technology, not only to collect datas for fans but also to prevent body injuries.
Apparel manufacturers strive to create high performance apparel so athletes could perform better.
Athletes are obssessed with performance, and a rich heritage of training has led to a series of innovations designed to explore this obsession and to feed athletes’ hunger for their highest level of performance.
But what is the future of Performance Apparel?
In July last year, adidas launched smartsoccer. It’s a data-tracking technology (Mi-coach Elite system) providing coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and, for the first time, power.
The micoach Elite System includes a small data cell that fits into a player’s base layer in a protective pocket on the back between the shoulder blades. Connected by a series of electrodes and sensors woven into the fabric of the base layer, the cell wirelessly transmits more than 200 data records per second from each player to a central computer and then is displayed in a series of simplified insights and results on the coach’s iPad.
It’s a meaningful step into even more driven performance apparel. Collecting datas at a given time and examining players’ health and prevent injuries are the future.
Two months ago, Science, Tech and Medicine institute in New York looked into the issue and said: One day soon, our clothes will be smart garments engineered to fight harmful bacteria and pollutants, monitor our surroundings and vital signs, and power our mobile devices – all while being fashionable.
Over the last decade the concept of base layer apparel has journeyed from imagination to incredible innovation, traveling a path navigated by an intense understanding of what it means f or an athlete to train, improve and perform.
We can naturally expect engineered base layers that will not only keep athletes’ body cool to enhance their performances, but we could also see major improvement in monitoring blood pressure, muscles efficiency or even arteries disfunctions in order to prevent potential upcoming injuries.