Puma kicked off its 2014 Nature of Believing campaign with the launch of the new evoPOWER football boot at a live event in Barcelona, backed by a new short film showcasing field tests of the new range featuring Puma Power players including Cesc Fàbregas, Thierry Henry, Marco Reus and Mario Balotelli.
The launch, held in front of an audience of media and competition winners, was co-hosted by Thierry Henry, who guided the players’ through the challenges and offered insight into the design inspiration and product benefits.
The new product is now being worn on pitch by Cesc Fàbregas, Marco Reus, Mario Balotelli, Yaya Touré, Nemanja Vidic, Dante and many others.
Cesc Fàbregas said: ‘I really enjoyed the experience; it was a great product launch. To unveil the new PUMA evoPOWER boot though a live demonstration and showcase the technology and benefits that the boot brings to a player was an excellent idea. The challenges were very competitive, seeing our power and accuracy score from each shot really was an incentive to try and beat those other guys.’
Marco Reus added: ‘I first saw an early version of evoPOWER boot some months ago and have been really impressed with the thinking behind its design. It was a fitting stage to launch the boot, there was an electric atmosphere and everyone in the room was clearly impressed by the evoPOWER wall and the technology of the boot.
The challenges were designed to really put us all to the test and having some of the competition winners join us for the final breaking down the wall challenge was a nice touch. I always like to meet football fans and an experience like this event was a great thing to be a part of.’
Mario Balotelli commented: ‘The launch was great fun with all the guys together. Having only joined the PUMA family last month, it was a privilege to be able to take part in the event and join Cesc and Marco in launching the new evoPOWER boot.
There’s been a lot of hype about this new boot over the last couple of weeks as we’ve been wearing a camouflage test version on pitch and in training. We finally revealed the proper boot and showed the world the impact the evoPOWER boot can have.’
The evoPOWER boot and the full range of evoPOWER accessories and apparel launch in-store on 1st February, 2014. [Source: Sport Industry]