Wembley Stadium Takes the Sustainability Route

Wembley Stadium

Hi everyone,
Following the Santiago Bernabeu renovations, Wembley is also on track for a full shape up. The English stadium has been certified to ISO 14001 the international standard for the implementation of Environmental Management Systems.

Roger Maslin the Managing Director, Wembley said:

We are delighted that in the 90th anniversary of Wembley Stadium we are still delivering innovative initiatives and improvements in the stadium and its environment.

As one of the first national stadia in the world to achieve this international standard we are immensely proud of being international leaders. Since the new Stadium opened we have been monitoring and assessing our environmental impacts and setting targets for improvement and it is great to have our systems externally certified.

The work carried out by the ‘Green Team’, at the Stadium has brought many benefits to the business. Recycling rates on event days have reached highs of 82% which has contributed to significant financial savings regarding waste management.

Electricity consumption was reduced by 32% from 2007-2012 which it is calculated that along with gas consumption reductions total energy savings for the Stadium is close to four million pounds.

The Stadium Sustainability Manager James Huartson said:

Achieving certification for the implementation of our environmental management system is a wonderful milestone for the Stadium team and is yet another proud achievement to add to our previous environmental awards and certifications.

Wembley Stadium said that is committed to delivering more environmental improvements to build on the current success and to ensure that the Stadium maintains its position as a world leader in stadium management.

Following in the footsteps of the London 2012 Olympics, Wembley Stadium is committing to implementing ISO 20121, the international standard for event sustainability management systems by the end of 2015. [Source: Pan Stadia and Area Management].

The race to “sustainability” continues. All brands seem to want to be more and more sustainable and implement eco-friendly solutions and stadia are no exeption. Ajax Amsterdam ArenA will also be equiped with solar panels by mid 2014.

Nike launched a full sustainable strategy, starting with football in 2010 to trickle down the eco friendly approach to all the categories. Adidas also launched its environmental strategy in 2011 and has become part of the top 10 most sustainable brands in the world

Is sustainability the new “marketing El Dorado” or are we witnessing a drastic change in the way football is dealt with and consumed? 

Karl Lusbec