Allianz Takes Stake in Bayern Munich

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Allianz has acquired an 8.33% stake in Bayern Munich as part of a deal to extend its naming rights agreement for the German Bundesliga football club’s stadium until 2041.

Allianz, which has been the naming rights sponsor of Bayern’s Allianz Arena since the state-of-the-art stadium opened nine years ago, said that the €110m ($150m) investment would help the club to pay down remaining debt on its stadium, leaving the venue “debt free,” and would also be used to support the reconstruction of the club’s youth and junior facility. According to the investment, the club has an implied valuation of €1.32bn.

Bayern’s board member with responsibility for finance, Jan-Christian Dreesen, said. “Allianz has been a trusted partner of our club for a long time. Our partnership is exemplified by many things including the naming rights to the Allianz Arena since 2005. FC Bayern has thus once again set in place the basis of a solid, financially secure future for the club.”

Under the deal, Allianz becomes Bayern’s third strategic partner, joining sportswear giant adidas and car maker Audi. All three of the companies, which have their headquarters in Bavaria, now each have an 8.33% stake in the club. In 2002, adidas paid about €75m to take a stake in the club, and Audi paid about €90m for its stake three years ago.

In accordance with the club’s statutes, the main shareholder will remain the FC Bayern München e.V. association and its members, which control 75 per cent of the club. [Source: Sport Business]

Karl Lusbec

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