World Cup 2014 Federation Jerseys Redesigned

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Hi guys,CocaCola2014FIFA
Designing a national team football shirt is never easy. It has to encapsulate some of the country’s values, symbols, etc, whilst respecting FIFA’s kit regulations, implemeting the brand newest technology and marketing direction. Rojito, a graphic designer redesigned the 32 World Cup teams jerseys. Although it’s all subjective, some shirts are well done! Have a look.
My favourites? Spain and Japan!

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So which one is your favourite? Share your thoughts!

Karl Lusbec

2 thoughts on “World Cup 2014 Federation Jerseys Redesigned

    FABO said:
    March 10, 2014 at 7:02 pm

    Hello Karl: This brother really does capture the essence of a national team kit. Each kit reveals a particular aspect of each nation’s culture and traditions through the design. They are pleasing to the eyes and educational.
    My favorite one is the Spaniards. It tells the story of Spain’s bull fighting tradition by incorporating the costume of the Matador into the design. From a marketing standpoint, I can see how sportswear companies would take this and run wild with it. Hope all is well. Thank you.

    FABO

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    Karl Lusbec responded:
    March 11, 2014 at 12:05 am

    Hi FABO, long time I have not seen you around! You are entirely right, Rojito captured many cultural elements and translated them smartly on the kits. Educational is the word. Glancing at some kits, especially the FEF one, they instantly reveal the country’s essence and culture.
    Some kits would face issues from FIFA kits regulations though ie Argentina, Holland or Costa Rica (lack of clearance on back and front for name and number) but overall, I am pleasantly surprised with the work.
    Keep in touch!
    Karl

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