Neymar Partners with Global Agency MediaCom

Marketing agency MediaCom Sport has entered into a commercial partnership with Barcelona and Brazil football star Neymar.

The agency will work with the player’s management to explore commercial opportunities over the course of a three-year agreement.

This term covers the 2014 Fifa World Cup in Brazil, where Neymar is expected to be one of his country’s star performers, and the 2016 Rio Olympic Games. The forward won the Golden Ball, awarded to the tournament’s best player, when Brazil won the 2013 Confederations Cup on home soil.

Neymar joins Brazilian football icon Pele in being represented by MediaCom Sport. The agency started working with Pele in 2012 and has since secured partnerships with Procter & Gamble, Volkswagen, Coca-Cola and Subway amongst others.

Marcus John, global head of sport at MediaCom, said: “At a time when all eyes are turning to Brazil, MediaCom Sport is proud to be working with two of the biggest sporting and cultural icons of the game of football.

We know from working with Pelé that marketers understand how an association with football can enhance their brand. Neymar Jr will add a new dimension to a brand’s appeal as part of a fully integrated media strategy.”

In February, Neymar signed a 12-month deal to become a global ambassador for oil and lubricants brand Castrol, which is an official sponsor of the 2014 World Cup. Along with Castrol, Neymar also enjoys endorsement deals with Nike, Police, Panasonic, Mentos, Claro, Terys-pe, Lupo, Guarana Antarctica, Unilever, Volkswagen, Santander and Heliar [Source: Sport Business]

Karl Lusbec