A key date in Nike football is July 1994 when Nike went to “thermonuclear war” over football. A statement was made – glory is granted to those who risk everything.
From that point on players such as Luís Figo, Fabio Cannavaro and Ronaldo exemplified that style, daring to do whatever it took to bring victory to their teams and nations. To honor the all-or-nothing approach of these athletes, Nike introduces Nike F.C. – not just a collection but also a badge of honor representing passion, talent, irreverence and most of all the willingness to put it all on the line.
With World Cup coming up in Brazil, Nike makes a clear statement: “We don’t play football, we live it”.
I often mention on this blog -and during football marketing conversations-, that Nike football truly started right after the 1994 World Cup, and from that moment on, Nike built momentum and kept on growing. Were there Nike football products before 1994? Yes. But from a corporate perspective, Nike tapped massively into that sport in summer 1994.
From 1994 to 2014, a lot happened in Nike football. Kick a** marketing campaigns, talented players, World Cup winning federations, successful teams in domestic leagues and Champions League, but most importantly, high performance products.
Recently, the Swoosh released its 2014 football campaign “Risk Everything“. Starring Cristiano Ronaldo, Neymar and Wayne Rooney, the film shows the pressure felt by some of the world’s greatest players as they prepare to play on the world’s biggest stage. Nike F.C encapsulates this statement and takes it to the next level with a dedicated apparel collection.
Inspired by the aforementioned legends, current players like Neymar Jr., Jack Wilshere and Dani Osvaldo keep the torch burning through brilliant play, ferocious tenacity and relentless resilience.
Since 1998, the Nike N98 Jacket has played a starring roll in football history. First worn by Ronaldo, prior to stepping onto the field for Brasil, the jacket is now worn with pride by footballers worldwide.
Now evolved, with a lowered collar and updated hem design for a modern look, the Nike F.C. N98 Jacket extends the story of the iconic garment. “Sem Risco náo há Vitória,” the Nike F.C. motto, is inscribed on the crest and translates to “without risk there is no victory.”
The Nike F.C. Glory Tee was inspired by the legends of Brasil after the epic 1994 championship. Team loyalty shines through metallic details on the front and back. A taped vented hem connects the tee design to the uniforms worn on pitch.