Dider Drogba Partners with HOM for Underwear and Swimwear Collection

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Didier Drogba has released the first campaign image from his new collection, Drogba & Co, designed in collaboration with HOM. The 16-piece collection of underwear and swimwear has been designed by Didier Drogba and Côte d’Ivoire couturier Elie Kuame.

Additionally, HOM have unveiled a unique microsite dedicated to Didier’s first collection – www.hom.com/didier-drogba. The site links fans to HOM’s e-commerce page in order to pre-purchase products from Drogba & Co prior to its global in-store launch on 1st May.

As with all Didier’s commercial projects, his aim is to give back to his home country, so 1 euro of every product sold will go to the Didier Drogba Foundation, whose main aim is to provide healthcare and education in Côte d’Ivoire.

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Didier Drogba says of the partnership with HOM: ‘By producing my own line of underwear I’m able to achieve two goals; to design a fashionable men’s underwear range, and to create a product that will directly support my charitable foundation – to aid in healthcare and education in the Ivory Coast.’

Managing Director of HOM, Regine Weimar, added: ‘We are thrilled to be able to partner with Didier Drogba, to create not only an exceptionally creative product, but also create a product that will have a positive social impact. The collaboration will directly support the Didier Drogba Foundation and the important work they do in the region.’ [Source: Hom.com]

Karl Lusbec