Didier Drogba has released the first campaign image from his new collection, Drogba & Co, designed in collaboration with HOM. The 16-piece collection of underwear and swimwear has been designed by Didier Drogba and Côte d’Ivoire couturier Elie Kuame.
Additionally, HOM have unveiled a unique microsite dedicated to Didier’s first collection – www.hom.com/didier-drogba. The site links fans to HOM’s e-commerce page in order to pre-purchase products from Drogba & Co prior to its global in-store launch on 1st May.
As with all Didier’s commercial projects, his aim is to give back to his home country, so 1 euro of every product sold will go to the Didier Drogba Foundation, whose main aim is to provide healthcare and education in Côte d’Ivoire.
Didier Drogba says of the partnership with HOM: ‘By producing my own line of underwear I’m able to achieve two goals; to design a fashionable men’s underwear range, and to create a product that will directly support my charitable foundation – to aid in healthcare and education in the Ivory Coast.’
Managing Director of HOM, Regine Weimar, added: ‘We are thrilled to be able to partner with Didier Drogba, to create not only an exceptionally creative product, but also create a product that will have a positive social impact. The collaboration will directly support the Didier Drogba Foundation and the important work they do in the region.’ [Source: Hom.com]