Castrol, an Official Sponsor of the 2014 FIFA World Cup, has brought together two of the biggest names from football and motorsport to create Castrol Footkhana; an experiment that sees Brazilian star Neymar Jr take on new Castrol Ambassador and global rally star Ken Block.
The campaign features Castrol Ambassador Neymar Jr lead a team of world champion freestyle footballers against Ken Black and his rally car, powered by Castrol Edge, in a battle of skill.
Castrol is offering fans across the world the chance to be amongst the first to witness Neymar Jr and Ken Block battle it out in the experiment in an exclusive online premiere, set to air today. Football and motorsport fans alike can support Neymar Jr or Ken Block by registering online at castrol.com/Footkhana.
Neymar Jr, commenting on the project, said: ‘It has been amazing to work with Ken Block and the other freestylers, bringing our skills together in this Castrol experiment.
I can’t wait for football fans to see our freestyle tricks in action as we go head-to-head against Ken and his car. I hope my fans will join my team for the premiere!’
Ken Block, who will also be featuring in a number of upcoming Castrol campaigns over the next 12 months, said: ‘I’m stoked to be partnered up with Castrol again this season. I’m also very excited to have this opportunity to work with Neymar Jr, as well as the freestyle guys on this film.
All of them are as passionate about their sport as I am about mine, so to have all of us working together on this project has made for some great results. I know my fans are going to enjoy this Footkhana film since it’s a spin on my Gymkhana series that’s now integrating some of the best football players in the world, which is why they should register online now for the premiere to be some of the first people to see it globally.’
A. S. Ramchander, VP Global Marketing at Castrol, added: ‘Both Neymar Jr and Ken Block have demonstrated amazing levels of skill in their respective sports and we see a great synergy between their pioneering spirits and what our brand stands for.
Our sponsorship of the 2014 FIFA World Cup has given us the perfect opportunity to pair up Ken with Neymar Jr to bring to life Castrol’s passion for superior performance, innovation and football.’ [Source: Sports Biz]