adidas Unveils World Cup 2014 Official Campaign

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adidas all in messi

Hi everyone,
adidas launched its official #all in or nothing campaign for World Cup 2014.  An ad that features Lionel Messi experience a World Cup dream. 

Interestingly enough, adidas’ new World Cup ad is very similar to Nike’s risk everything campaign. Both campaigns outlines the extreme pressures players are going through, and the strong drive and committment required.

Although the Nike ad features humour and fun, -especially when the Hulk shows up- the adidas one is serious, edgy and tense. Two different approaches with, at the end of the day, a very similar message. 

From a marketing perspective, it will be interesting to see which of those two sports giants will “win” the marketing war in Brazil. The 3-stripes do have a strong advantage by being a FIFA official partner.

Nike on the other hand has shown that not being associated to the event is not a big deal, on the contrary.

Karl Lusbec


2 thoughts on “adidas Unveils World Cup 2014 Official Campaign

    […] launched their all in or nothing official World Cup 2014 campaign. On a digital standpoint, unlock the game is already getting traction. In key markets, the UK for […]


    Who Won the 2014 World Cup Marketing War? | said:
    July 18, 2014 at 11:22 am

    […] I noticed that adidas was (unusually) extremely agressive. At the end of the YouTube version of #allin or nothing  film, it asks viewers to click one of two buttons – ‘all in’ or […]


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