He did it again. Yesterday Suarez chomped Chiellini’s shoulder and the web went crazy. On a marketing standpoint, many brands took this moronic move from the Uruguayan as a fantastic opportunity to engage with fans and also, be part of the fun bandwagon.
In our fast paced marketing world, every single event is an opportunity for brands to communicate and engage fans, to position themselves smartly and “act cool”.
The Suarez bite yesterday was more than an event. It was something in between marketing thermonuclear and idiotically funny. The bottom line is, brands saw this as an opportunity to comment.
If I were working for a toothpaste brand or chew dog products company, I would look into investing serious money to have Suarez as my brand ambassador. Better yet, could the producers of the Twilight saga consider a new movie starring Suarez rather than boring Pattinson? Just kidding, have a look: