Wearable Technologies: The Ambiotex Shirt is Born

Hi marketers,
I often outline that technology goes hand in hand with sport performance. Match2Blue, a German based company created the Ambiotex, a wearable shirt that measures a bunch of body features such as pulse rate, breathing and more. A technology that is essential for top athlete to perform and keep performing.

Match2blue will present its Ambiotex t-shirt for the first time at this year’s Wearable Technologies Conference in San Francisco. The shirt, which was developed in collaboration with the Fraunhofer Institute for Integrated Circuits (IIS), measures vital parameters such as pulse rate, breathing, heart-rate variability (HRV), calorie consumption and physical activity in real time and will appear on the market in October 2014.

Leading mobile technology developer Match2blue was quick to begin exploring the growing field of wearable technologies and is now presenting in California its first prototype shirt for the fitness, lifestyle and health sector. 

By providing precise measurements of the user’s heart-rate variability (HRV), breathing rate, performance and stress levels, Ambiotex helps athletes to plan and optimize their daily training sessions and can also be of use to people suffering from sleep disorders and other symptoms of stress. 

The readings which the shirt collects can be displayed in real time on a smartphone or tablet. The user-friendly presentation of the data permits an immediate analysis of current stress and fitness levels. 

The shirt is close-fitting and can be worn comfortably under normal clothes. Integrated sensors provide a precise ECG of cardiac activity and monitor the depth of breathing. 

A removable “tech unit” in the chest area, which attaches magnetically to the outside of the shirt, transmits the readings directly to the Ambiotex app on the user’s smart phone. 

The app displays and analyses the data and, via GPS tracking, accurately monitors physical activity and calorie consumption. 

Other highlights include an integrated fall detection and alarm function which automatically alerts designated contacts that the user is in need of assistance. 

In emergency situations such as muggings or mountain bike accidents, the alarm can be raised instantly at the touch of a button, with the user’s precise geographical location automatically transmitted at the same time. 

The prototype, which is the result of several years of research and collaboration with the Fraunhofer Institute for Integrated Circuits, will be presented by Match2blue at the Wearable Technologies Conference in San Francisco from 8th – 9th July 2014 – the leading platform for high-tech textiles. 

The Ambiotex shirt is due to go into serial production and hit the market in October 2014. According to IMS Research, the wearables market is likely to grow significantly in the next four years, by at least six billion USD. 

Ambiotex GmbH is a pioneer in the field of wearable technologies. Working in collaboration with the Fraunhofer Institute, the company specializes in the research and development of innovative fitness, lifestyle and health products – a market which is forecast to grow at double-digit rates in the next few years. 

The goal of the Mainz-based company is to encourage users to adopt a lifestyle of health and vitality. [Source: Sports One Source] 

Sports brands focus and invest massively in technology, not only to help the body to perform better -with cooling systems, lighter fabrics, breathable materials etc….- but also to help prevent athletes injuries.

The Ambiotex tee-shirt is a significant addition to the sports industry, and I can’t wait to see the marketing that will come along! 

Karl Lusbec