Puma signed a kit sponsorship deal with Arsenal worth £150 million over 5 year. It was the biggest kit deal in English football, which now belongs to the Manchester United – adidas partnership. The new Arsenal kit was launched with fashion and fun in the heart of London. Take a look.
Arsenal supporters were stunned to see Santi Cazorla, Mikel Arteta and Mathieu Flamini in the window of the PUMA store in London as part of the launch of the 2014/15 Arsenal Kit Trilogy.
A huge Arsenal façade was also unveiled as part of the Carnaby Street celebrations, showing the Future Forever Victorious story behind the design inspiration. Fans also had the chance to have their picture taken with the FA Cup Trophy.
Values of victory are pointed out in this partnership. The 2014 FA Cup winners aim at keeping the winning momentum going, and this new partnership gives the team a new start. Take a look.