Following a successful World Cup, adidas strengthens its football Federations portfolio by adding the Royal Belgian Football Association.
The deal starts on September 1st 2014 and Belgium players will endorse 3-stripes kits during the qualifications for UEFA EURO 2016.
adidas plans to work closely with the Royal Belgian Football Association to leverage the growing international appeal of the team. Highly regarded as an up-and-coming nation in world football, Belgium recently rose to 5th in the FIFA World Rankings after reaching the quarter finals at the 2014 FIFA World Cup Brazil.
Claus-Peter Mayer, VP Global Sports Marketing Football at adidas, said of the announcement: “It is a great addition to the adidas portfolio to have signed this football nation of huge potential and it demonstrates our continued investment in football around the world.
“With a great achievement at the FIFA World Cup 2014 reaching the quarter finals, and a current fifth place at the FIFA World Ranking, we are excited about this strong relationship and look forward to UEFA EURO 2016.”
Filip Van Doorslaer, Marketing & Events Director of the Royal Belgian Football Association said: “This is again a fantastic moment within the current development of our Belgian Red Devils brand on an international level.
“Knowing we shared our biggest successes in the past, we are proud to be working again with such a historic and prestigious brand giving us the worldwide leverage. The proven performance and continuous innovation of adidas gives an extra lift to Belgian football.” [Source: Isportconnect & FootyHeadlines]