Southampton FC Enhances Fan Experience with BPay Band

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Southampton fans will become the first fans in the UK – and the world – to experience the pioneering technology after the club signed an agreement with Barclaycard to offer them an exclusive bPay band in the club’s colours.

bPay band by Barclaycard is a new way to pay. Worn on the wrist, it contains a contactless payment chip that is topped up with money from any UK debit or credit card and that is used to make quick, easy and secure payments for purchases of £20 and under wherever displays the contactless symbol. This includes across St Mary’s Stadium and at over 300,000 payment terminals across the UK.

Southampton FC fans using the exclusive bPay band will be able to use dedicated ‘contactless bPay lanes’ on match day, allowing them to beat the queues at bars and catering outlets inside the stadium.

Season ticket holders will also benefit from a range of ‘money can’t buy’ offers on hospitality and memorabilia running throughout the 2014/15 season as well as special experiences and prize draws.

The partnership agreement aims to accelerate Barclaycard’s vision for the functionality of bPay band to be expanded to incorporate fans’ season tickets and stadium access, as it looks to develop an ‘all in one’ device that allows football fans to attend games with just a bPay band.

As well as bringing a number of benefits to its supporters, the bands will allow the club to enhance the way it engages with its fans and look at ways to improve their match day experience, by changing anything from the food and drink it stocks to corporate facilities and the merchandise on sale in the club shop.  

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Jochen Hartmann, the club’s Director of Commercial Operations, said: “Southampton Football club is very excited to be the first football club to partner with Barclaycard’s bPay band.

“This partnership hopefully clearly demonstrates our commitment both to driving innovation through every part of our football club, but also to providing the best experience for our fans, on match days and beyond. Southampton Football Club is constantly looking into ways of improving the experience of every football fan that comes to St Mary’s.”

Mike Saunders, Managing Director for Digital Consumer Payments at Barclaycard, added: “Barclaycard is at the forefront of contactless technology across the UK and our partnership with Southampton Football Club is an important next step in evolving our bPay technology into an integrated wearable proposition that does more than simply make payments effortless.

“Southampton’s most loyal fans will be the first to wear an exclusive bPay band in their club’s colours, which will allow them to make fast, easy and secure contactless payments, and benefit from exclusive loyalty offers. 

“We are really excited to be working with Southampton FC as they have shown a clear vision for incorporating technology across the fan experience and a passion for growing their understanding of what’s important for Saints supporters. By working with them we plan to develop an ‘all-in-one’ match day experience and enhance the way the club engages with its fans.

“We hope this partnership is the first of many opportunities in creating an integrated wearable device with benefits for both businesses and customers.” [Source:]

Karl Lusbec