Digital Sports Media, a journal that specializes in sport and new technologies, has found FC Barcelona to be the world leader on digital media with more than 117 million followers.
Data compiled by social media consultancy RESULT, which encompasses Facebook, Twitter, YouTube, Instagram and Google + has once again put FC Barcelona ahead of Real Madrid (108 million) and Manchester United (70 million) in the ranking.
But the club’s presence extends way beyond those five networks as Barça can also be found on Line, WeChat, Sina Weibo, Dailymotion and Pinterest, which were not included in the DSM study.
If you take these other platforms in to account, Barça has gained 60 million followers so far in 2014, during which the club has broadened the scope to cover 40 channels.
But that’s just the tip of the iceberg. In the words of the club’s director of new technologies, Dídac Lee, “FC Barcelona’s focus on digital media means much more than merely being the most followed club in the world. Today, we are able to communicate with our fans via forty different channels and in nine different languages.” [Source: FC Barcelona]