Chevrolet was honored with this award for their ‘What Do You #PlayFor?’ campaign, launched in March to bring football fans closer to the sport and demonstrate that through play all things are possible.
I often point out the insightful work of the one world futbol project and meaningful partnership with Chevrolet.
Chevrolet was recognized for their work to bring play to where it is needed most including work with Coaches Across Continents to train local coaches and members of the community on football and life skills from Bandung, Indonesia to Chicago to Hammanskraal, South Africa.
Chevrolet has revitalized or created football pitches allowing for play in these underprivileged communities.
Chevrolet also recently reached a milestone with delivery of the 1 millionth One World Futbol donated by the brand.
As founding sponsor of One World Futbol Project in 2012, Chevrolet committed to support the donation and distribution of 1.5 million Chevrolet-branded One World Futbols over three years.
Through One World Futbol Project, these ultra-durable balls are distributed to programs and schools in war-stricken zones, refugee camps, disaster areas and other disadvantaged communities worldwide, working with a broad network of organizations that use sport and play to teach conflict resolution, gender equality, health awareness and other essential life skills.
CAC founder Nick Gates received the award in person at the event on behalf of Chevrolet. “I am humbled and honored to have witnessed CAC’s rapid growth and positive social impact over the last six years. We are excited about the continued potential of this partnership with Chevrolet and this award will allow us to provide more communities with the knowledge and resources to use sport for social change.”
“Through our partnerships with Coaches Across Continents and One World Futbol Project, we’ve seen how the power of play can create hope, optimism and possibilities in communities around the world,” said Tim Mahoney, chief marketing officer, Global Chevrolet.
Chevrolet kicked off its support of football in 2012 when it became an official partner of Manchester United and the founding sponsor of One World Futbol Project.
Beyond Sport is a global organization that promotes, funds, and celebrates the use of sport as a tool to trigger positive social change.
They do this through holding events around the world and through the Beyond Sport Awards, which provides support and a platform for the best sport for social change projects across the globe. [Source: coaches across continents]
Chevrolet’s strategy to tap into football is not only to maximise commercial opportunities with the Manchester United brand and solely focus on the sponsorship activations.
Partnering with one world futbol provides a one of a kind access to meaningful football CA that cannot be overlooked.