Credit card and financial services giant American Express has entered into a partnership with Ligue 1 champion Paris Saint-Germain that will roll-out its concierge service at the French football club’s Parc des Princes stadium.
From this month, Parc Concierge – American Express will be on offer to clients in the hospitality section at all PSG home matches ahead of the club’s expansion of its premium seating next season.
Frédéric Longuépée, Paris Saint-Germain’s commercial director, said: “This partnership is in line with our strategy, initiated three years ago, to reposition the club as a premium brand. This strategy has seen a total renovation of the hospitality section of the Parc des Princes that, as of next season, will host 4,500 passionate supporters to every home game in very privileged conditions.”
American Express card holders will have access to a dedicated quota of hospitality places at PSG matches, as well as exclusive events and discounts at the club’s retail outlets. [Source: Sport Business]