Ooredoo and Paris St Germain announced the launch of the new global communication campaign as the company looks to deploy the power of football to inspire the next generation. The campaign will be the largest international media campaign a Paris Saint-Germain partner has ever executed, and will generate global recognition for both brands.
In the innovative campaign, called “Fans Do Wonders,” five of Paris Saint-Germain’s most recognisable players – forward Zlatan Ibrahimovic, defenders Thiago Silva and David Luiz, and midfielders Blaise Matuidi and Lucas Moura – will connect with young fans around the world from the team’s Parc des Princes stadium, using Ooredoo’s faster networks and the power of the Internet.
Young people can take part in the interactive campaign by visiting the dedicated microsite, http://www.fansdowonders.com, where they can send messages directly to the players via the site, or via Twitter, with the hashtag #fansdowonders.
The people who send the best messages will win a trip to Paris to watch a Paris Saint-Germain match and attend a training session. As a bonus, top messages will also be displayed on the stadium’s boards during several games. A full 360-degree campaign with a strong social media presence will be deployed to bring “Fans Do Wonders” to a global audience.
Dr. Nasser Marafih, Group CEO, Ooredoo, said: “This campaign will be one of our most significant global initiatives to date, as we reach out to young fans around the world. Paris Saint-Germain are one of the top teams of the moment, and working with them gives Ooredoo the chance to share our message of enriching people’s lives through technology. We are working to support our customers’ digital lifestyles across our footprint, and this campaign is an excellent platform to showcase our bigger, faster networks.”
Nasser Al-Khelaïfi, President of Paris Saint-Germain said: “The ambition and quality of this campaign perfectly illustrate the goals shared by Paris Saint-Germain and Ooredoo, and we expect it will be very well received by our fans and Ooredoo’s customers around the world. On the eve of another very important game for us, this campaign expresses the talent of our players and the enthusiasm of our fans; and the alignment between these two is something which we are very proud of. This campaign is proof of the strong commitment of our partnership with Ooredoo for nearly the past two years.”
Throughout the campaign, Ooredoo will emphasise its data leadership, and the power of its bigger, faster networks around the world. The company has 4G deployed across five out of its nine key markets, and is the market leader in data customer share in Algeria, Iraq, Qatar, Tunisia and the Maldives.
Ooredoo is looking to reach out to football fans across its markets in the MENA region and Southeast Asia, and special local editions of the campaign will feature people of the different countries within its footprint.
“Fans Do Wonders” has been designed to build upon the unprecedented success of Ooredoo’s “Simply Do Wonders” campaign, which featured the most-watched online branded video from the Middle East and North Africa region in 2014 with more than 11 million views online.
Ooredoo began its partnership with Paris Saint-Germain in September 2013, working together to develop youth and community support across Ooredoo’s footprint in the Middle East, North Africa, and Southeast Asia.
The two organisations have collaborated on “Paris Saint-Germain Academy brought to you by Ooredoo,” which has organised football camps for young people in Qatar, Tunisia, Oman, Kuwait and will be coming soon to Algeria and other markets across the Ooredoo footprint. [Source: PSG.com]