adidas released a video today showing players such as Leo Messi, Luis Suarez, Gareth Bale and others, announcing a brand new footwear collection to come to life in May 25, 2015. No more Predator, F50, 11Pro or Nitrocharge.
The video also slightly discloses the launch of a new range of footwear, including a model called “Ace 15”.
The 3-stripes claims the move is part of its efforts to adapt to the changing game of football, which has a “new set of rules”, according to the brand, which adds: “instead of previously defined player types or positions, modern football teams nowadays need only two types of players on the pitch”.
Adidas involved top coaches such as Pep Guardiola and Jose Mourinho to work on the new line, with the launch to be promoted through the hashtag #BeTheDifference.
In January, the brand launched a campaign titled “There Will Be Haters” starring the likes of footballers Luis Suarez and Gareth Bale in an effort to promote its adidas boots as part of its football business.
I personally can’t wait to see the new footwear range and how it will resonate with players’ style.