The global logistics company will take on the partnership with Europe’s secondary club competition from next season, after Western Union became its presenting sponsor in 2012.
The new deal will represent FedEx’s biggest sponsorship in football, and one of the company’s largest in sport alongside its support of the PGA Tour’s FedEx Cup, the ATP World Tour and the NFL.
Andrew Self, vice president, marketing and communications, FedEx Express, said: “As one of the most important European football Cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region.
“The UEFA Europa League is an elite competition based on a foundation of grassroots football. It has a great mix of famous clubs and local teams, and reflects the genuine passion of fans across Europe. It is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region.”
Guy-Laurent Epstein, marketing director of UEFA Events SA, added: “We welcome FedEx into the UEFA sponsor partner family, and we are looking forward to collaborating together throughout the duration of the sponsorship. It is very suitable to have a global brand such as FedEx securing the main partner sponsorship for the tournament’s new commercial concept.” [Source: Sport Industry.biz]