Coca Cola Utilises Football to Bring People Together

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biz - Coca-Cola_logo5Coca-Cola ads are always full of emotions and strong messages. Last year the Atlanta firm brought AC Milan and Inter fans together by sharing a coke with each other. This time, a shirt swap between a Mexico v USA game brings eternal rivals together.

Would you exchange your football shirt with a rival fan? The answer for many is no. Coke turned a football rivalry into peace and fraternity with the beverage as common denominator.

Have a look.

I often mention that football is the only sport in the world that can bring peace and harmony. Coke understand the power of football to deliver powerful messages that go beyond drinking a soda.

Once again, Coca-Cola gets ballsy and tackle issues no other football sponsor is thinking of getting close to.

Karl Lusbec